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TODAY IN FAIRFAX/DC: Everytown Mobile Billboard Spotlights NRA’s Lavish Spending at Expense of Members, As Part of Six-Figure Ad Campaign

February 23, 2021

As first reported by the New York Times, this week Everytown for Gun Safety Action Fund launched a new six-figure ad campaign targeted toward “an unusual demographic for an organization that promotes stricter gun laws: card-carrying, dues-paying members of the National Rifle Association,” and urging them to “ditch” the NRA.

The ad campaign includes TV ads on CNN, MSNBC, and FOX News, digital ads across the country, with a focus on Virginia, and battleground states, and a mobile billboard (seen below), which is traveling between the NRA’s headquarters in Fairfax and Capitol Hill. As part of the campaign, Everytown will also run digital ads around CPAC in Orlando, where NRA CEO Wayne LaPierre has appeared every year for the last two decades.

The ad campaign highlights revelations about extravagant spending and allegations of self dealing among the NRA and its senior executives, which led to a New York Attorney General investigation and lawsuit seeking to dissolve the NRA or levy severe financial penalties, and recently culminated in the NRA declaring bankruptcy

The TV and digital ads highlight numerous instances of egregious spending by the NRA, including:

Everytown president John Feinblatt: “The message here is that N.R.A. members have been fleeced. When you do message testing with this kind of messaging, their approval ratings sink like a rock.”

Moms Demand Action founder Shannon Watts: “N.R.A. members pay dues for a whole variety of reasons. But none of them do it so Wayne LaPierre can use their money for expensive suits and flights on private jets.”

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