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NRA, Watch Out: Meet Bloomberg’s Supermom Secret Weapon

April 18, 2014

Via The Good Fight

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For two long decades, gun safety reform was a nonstarter. And then came the Newtown massacre. Outrage swept the country. Politicians vowed to act. And in Zionsville, Indiana, a stay-at-home mother of five logged on to Facebook and created a page that would become the epicenter of a new movement of moms to demand action and save lives.

That mom, Shannon Watts, was a political neophyte, but her communications expertise—honed in her past career as a PR pro—made her an instant force to be reckoned with. Within a year, she and her network became the grassroots partner of Michael Bloomberg’s campaign to stem the tide of gun violence in America. And this week, Bloomberg and Watts announced a new organization, Everytown for Gun Safety, and a $50 million plan to hold anti-safety politicians accountable in this year’s elections… with far greater investments possible down the line.

Shannon shares her story, her strategy, and the reasons why change is possible in a country where tens of thousands die from gunshots every year.

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