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Everytown Launches New TV and Digital Ad Campaign Urging NRA Members and Gun Owners to Ditch the NRA — Ads Highlight NRA’s Egregious Spending as it Seeks Bankruptcy

February 22, 2021

New Ad Highlights How Less Than 10% of NRA Spending Goes Toward Gun Safety, Training and Education, While NRA Spends Millions for NRA Executives to Enjoy Designer Suits, Exotic Trips, Private Jets, Golden Parachutes, and High-Priced Lawyers — Now the NRA Has Declared Bankruptcy

Six-Figure Ad Campaign Includes Cable TV and Digital Ads — Targeted Toward NRA Members and Gun Owners — Encouraging NRA Supporters to “Ditch Their Sticker,” and a Mobile Billboard Repeating the Ad Outside NRA HQ in Fairfax, Virginia

NEW YORK – Today, Everytown for Gun Safety Action Fund announced a new six-figure TV and digital ad campaign aimed at encouraging NRA members and gun owners to “ditch” the NRA.

The ad campaign will launch tomorrow with cable television ads on CNN, MSNBC, and FOX News, and digital ads targeted toward gun owners and NRA members across the country, with a focus on Virginia, where the NRA is headquartered, and battleground states. Coinciding with the launch of TV and digital ads, a mobile billboard playing the ad will circle the NRA’s headquarters in Fairfax, Virginia. The mobile billboard will also feature unique creative. 



“Today’s NRA isn’t the organization many Americans grew up with, and today’s NRA members have been fleeced,” said John Feinblatt, president of Everytown for Gun Safety. “With this ad campaign, we’re showing NRA members where their dues have been going, and we’re reminding lawmakers that the NRA has never been weaker — and the time for action is now.”

“NRA leaders spending members’ dues on luxury goods like yachts and Italian suits and exotic vacations — all while shortchanging gun safety and training programs — makes them more like Bond villains than nonprofit employees,” said Shannon Watts, founder of Moms Demand Action. “The NRA has betrayed its members for decades, turning the organization into a personal piggy bank for its executives and vendors. And through this ad campaign, we’re making sure NRA members know it.”

The ad campaign highlights revelations about extravagant spending and allegations of self dealing among the NRA and its senior executives, which led to a New York Attorney General investigation and lawsuit seeking to dissolve the NRA or levy severe financial penalties, and recently culminated in the NRA declaring bankruptcy

The TV and digital ads highlight numerous instances of egregious spending by the NRA, including:

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