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New Pre-election Polling in Colorado Finds That Gun Safety is a Winning Issue in Key Races Across CO, Where Everytown Spent More Than $1.2 Million

November 3, 2020

New Poll Found That the Majority of Likely Colorado Voters Overwhelmingly Support Stronger Gun Laws by a Nearly 4:1 Margin, and That Gun Safety Messaging Deployed by Everytown in Colorado Has Been Highly Impactful

Everytown for Gun Safety Victory Fund and Action Fund Invested More Than $1.2 Million in Colorado This Cycle, Targeting the U.S. Senate Contest

Moms Demand Action and Students Demand Action Volunteers Have Made Nearly 67,000 Calls And Texts to Support Gun Sense Candidates in Colorado

DENVER — Today, Everytown for Gun Safety Action Fund and Victory Fund (“Everytown”) unveiled new polling of Colorado voters, which found, just days before Election Day, that the vast majority of likely voters, including suburban women, view gun safety as an important issue impacting their vote heading into Election Day. The survey also found that gun safety-themed messaging, deployed by Everytown in its paid advertising campaigns in Colorado, has been highly effective at impacting Colorado voters.

Everytown for Gun Safety Victory Fund and Action Fund have invested more than $1.2 million in Colorado this cycle in order to elect gun sense champions up and down the ballot, including John Hickenlooper for U.S. Senate.

“Gun safety is an issue that touches voters on a personal level, and it can cut through the Trump-created chaos and shape their choices at the ballot box,” said John Feinblatt, president of Everytown for Gun Safety. “This newest polling gives us a hint of what’s already happening at the polls: Colorado voters turning out in force to reject lawmakers who have blocked progress for so long.”

“Once again the data shows that gun safety is a triple threat – it mobilizes, persuades, and has become a litmus test issue for voters across battleground states,” said Charlie Kelly, senior political advisor for Everytown for Gun Safety. “Our messaging this cycle is effective because people are tired of inaction on gun violence and politicians in the pocket of the gun lobby.”

“Coloradans have proved once again that they are all in on gun safety,” said Julie Carr, a volunteer with the Colorado chapter of Moms Demand Action. “Moms Demand Action and Students Demand Action volunteers have been working around the clock to elect gun sense champions up and down the ballot. We will not stop until all the polls close, because we know how important this election is to gun safety.” 

The poll, conducted by Schoen Cooperman Research, surveyed 400 Colorado voters. Results from the poll include: 

  • Messaging deployed by Everytown is highly persuasive and effectively improves the horserace for Democrats in races up and down the ballot.
  • 81% of likely voters — including 84% of suburban women — say a candidate’s position on gun policy is important in deciding who to vote for;
  • By a nearly 4:1 margin, Colorado voters believe their state’s gun laws should be made stronger, not less strong;
  • 54% of Colorado voters believe the need for background checks on all gun sales is more important now, during the pandemic, than a year ago; 
  • 65% of suburban women and 64% of all likely voters say that an endorsement by the NRA makes no difference to their vote or makes them less likely to vote for a candidate who is endorsed by the NRA. 

Everytown for Gun Safety Victory Fund and Action Fund spent more than $1.2 million in Colorado during this election cycle, including:

U.S. Senate:

  • $ 1.1 million to support John Hickenlooper against Senator Cory Gardner, one of the top beneficiaries of NRA money among all Senators up for reelection this election cycle. 
  • Everytown ran television ads on broadcast television, totaling 1,000 GRPs in the Denver media market, backed by digital advertising statewide. The ads slammed Gardner for siding with Donald Trump amid the coronavirus pandemic, and benefiting from millions of dollars from the gun lobby while voting against common-sense gun safety legislation like background checks on all gun sales.

Moms Demand Action and Students Demand Action volunteers have also made nearly 67,000 calls and texts to Colorado voters to support gun sense candidates across the state.

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