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New Ads in TX-23: Everytown Victory Fund Launches $200,000 in Spanish Digital Ads Against Tony Gonzales

September 15, 2020

Polling Shows That Nearly Two-Thirds of Latino Voters Say They Would Never Vote for a Candidate Who Opposes Background Checks on All Gun Sales

Over the Weekend, Moms Demand Action Volunteers Made More than 12,000 Calls to Voters in Texas, including TX-23, in Both English and Spanish 

AUSTIN — Today, Everytown for Gun Safety Victory Fund (“Everytown Victory Fund”) unveiled new Spanish digital ads against Tony Gonzales, targeted to Latino voters in Texas’ 23rd congressional district. Everytown Victory Fund will be spending $200,000 to run the ads on digital platforms in Texas’ 23rd district starting later this week until the election.

The ad campaign slams Tony Gonzales for his failure to support background checks on all gun sales, even after the hate-fueled shooting in El Paso that left 23 people killed and dozens more wounded. The ads also highlight Gonzales’ support for a health care plan that would harm people with pre-existing conditions. 


“Gun safety is a vote driver for Latinos in Texas and across the 23rd congressional district — a district that experienced one of the deadliest hate-fueled shootings this country has ever seen,” said Charlie Kelly, senior advisor to Everytown for Gun Safety Victory Fund. “From now until election day, we’re going to get the message out to Latino voters that Tony Gonzales is the wrong choice for the health, safety, and security of Texas families.” 

“Latino Texans need to know that Tony Gonzales plans to do absolutely nothing to address the gun violence crisis that has claimed far too many lives in Texas,” said Gaby Diaz, volunteer with the Texas chapter of Moms Demand Action. “If we really want to keep our families and communities safe, we need to send Gina Ortiz Jones to Washington so she can fight for the common-sense gun laws that we desperately need.” 

The ads will come just days after the Texas chapter of Moms Demand Action, Everytown’s grassroots volunteer network, hosted a virtual Day of Action, where volunteers made more than 12,000 calls in both English and Spanish to voters across Texas, including in Texas’ 23rd congressional district. 

Polling conducted by EquisLabs and Global Strategy Group in July found that messages highlighting politicians’ inaction after the shooting in El Paso were among the most impactful at gaining the support of Latino voters. Other key findings include: 

  • Nearly half of Latino voters say they have become more supportive of stronger gun laws since the shooting in El Paso (47%), calling for stronger gun laws by a 6:1 margin (69% stronger/11% less strong). 
  • Gun violence prevention policies enjoy broad support in the Latino community across key demographics, including women, independents, gun owners, and those who report lower motivation to vote. 
  • Over two-thirds (70%) of Latino voters consider a candidate’s position on guns as “very important” to their vote.
  • 80% of Latino voters say a candidate’s position on guns is more important than their position on Trump. 
  • Most Latino voters say they would never vote for a candidate who doesn’t support background checks on all gun sales (66%), putting it on par with racial equality, health care, job creation, and protecting children at the border. 

This year, Everytown for Gun Safety Victory Fund and Everytown for Gun Safety Action Fund  will spend $60 million on the 2020 elections, doubling what they spent during the 2018 midterm elections.

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