If you start to see 1MM4GC chalked on your sidewalk or bus shelter, don’t assume it’s urban graffiti.For it carries an important message. 1MM4CG is the stamp of One Million Moms for Gun Control – and this insignia is the latest campaign by the group to bring about changes in the gun control laws.
Formed following the tragedy at Sandy Hook, One Million Moms for Gun Control was created by Indiana mom Shannon Watts. And in less than month, 75 branches of 1MM4GC have sprung up across the country, all driving home the same messages that gun laws have to change now.
The simple graffiti, signed with ‘Moms Demand Action’ and a heart, is an example of what is making this Movement so successful. A heart…the word ‘Mom’….it’s an emotional reminder that in Newtown that day, as has happened in too many other places before (Sandy Hook was the 16th mass shooting to occur in 2012), Moms lost sons and daughters.
Read the rest of the post at forbes.com
By Scott Goodson, author of bestseller Uprising: How to Build a Brand and Change the World by Sparking Cultural Movements. (McGraw Hill, April 2012); Chairman and Founder of StrawberryFrog